JAA'S Analyst Blog - Current Posts

Since the relaunch, JAA's traffic has been really growing, as is our following, and your support is greatly appreciated! For those who have signed up for the blog via RSS, we hope you continue following, and sharing with others is also appreciated.

You should also know that the majority of JAA's thought leadership is published on sites other than this blog, and the best way to follow my broader coverage is to subscribe to my monthly newsletter.

A short note for navigating this section - scroll below for the most recent posts, and then for more, click on the Blog Archive box, where you can view all of my posts, going back to the beginning in March 2005.

I’ve got a new guest post to share, and it’s for Toronto-based Aizan Technologies. They’re doing some interesting things in the communications space, both for telephony and messaging, as well as for both fixed and mobile networks.

One area of interest is A2P messaging - application to person - which is a much bigger deal in the consumer world, but as the contact center space keeps morphing, A2P becomes relevant here as well.

My guest post is about some fairly new requirements for A2P campaigns that marketers and brands need to be aware of. Without higher standards and safeguards to mitigate fraud, these campaigns will become even more of a nuisance for consumers, as well as a greater risk for brands.

Given how messaging is becoming more widely-used for customer service, there’s more at stake here than just pushing out marketing pitches en masse. If this piques your interest, I hope you give my writeup a read, and to do that, here’s the link.