This covers a range of deliverables produced to educate the market about disruptive technologies, explain the business value, provide guidance for decision-makers, create mindshare for clients, and position clients as thought leaders. JAA has been following IP technologies as an analyst since 2001, so our thought leadership has the deep perspective and professional rigor you should expect from an independent, objective source.
JAA's research-based methodology and business-focused writing style provides an independent analysis that decision-makers will clearly understand.
Clients engage JAA for this form of content in one of two ways; either on a custom one-off basis, or as part of a larger program of various types of thought leadership deliverables. In some cases, clients will directly hire JAA for this type of work, but more often the engagement comes from PR or digital content agencies running programs for their clients.
Jon’s for-hire writing capabilities are highly versatile, with subject matter expertise beyond technology and smart grid. Within this realm, short-form examples include case studies or executive blog posts. Longer-form examples would be website content, industry presentations and market reports.
Common topics would be industry trends, business value/use cases for communications technologies, future of work, disruptive technology scenarios..etc.
Customized Content & Reports
With over 30 years of market research experience, we can produce a wide variety of custom reports, either for internal planning purposes or to support thought leadership for public consumption.