What Contact Centers Can Learn from the Tampa Bay Rays

How’s that for a catchy title?

It’s exactly what it sounds like, and it’s all about analytics. Baseball fans know about Moneyball, and based on research I’ve been doing on contact center reporting, my view is that there’s too much focus on reporting and not enough on analytics. The latter approach seems to be working pretty well for teams like the Rays, who were certainly competitive in this year’s World Series, against a far more talented and expensive LA Dodger juggernaut.

If you’re just meh about the topic, then don’t bother reading my latest article, but if I’ve piqued your interest - and maybe hit on a pain point (no pun intended) - then I hope you check it out. There’s a lot more to talk about, but the article is running now in Customer Magazine, and if you give it a read, I’d love to hear your thoughts.

Customer Magazine image for my article.jpg