Thought Leadership
This covers a range of deliverables produced to educate the market about disruptive technologies, explain the business value, provide guidance for decision-makers, create mindshare for clients, and position clients as thought leaders. JAA has been following IP technologies as an analyst since 2001, so our thought leadership has the deep perspective and professional rigor you should expect from an independent, objective source.
White Papers
White papers, along with eBooks and reports showcase long-form content, and how JAA’s business-focused writing style provides independent analysis that technology decision-makers can clearly understand and act on.
Webinars
Webinars are one of the most cost-effective ways to bring a community together and experience your vision first hand, especially if it is being timed around a specific event.
Authored Articles
Clients engage JAA for this form of content in one of two ways; either on a custom one-off basis, or as part of a larger program of various types of thought leadership deliverables. In some cases, clients will directly hire JAA for this type of work, but more often the engagement comes from PR or digital content agencies running programs for their clients.
Podcasts
Aside from producing the monthly Watch This Space podcast, Jon contributes to other industry podcasts, conducts interviews or moderates podcasts for clients, and is often the interview subject for other people’s podcasts.
Speaking Engagements
Jon is a regular speaker and moderator at industry and vendor events, covering a wide range of topics. Common topics would be industry trends, business value/use cases for communications technologies, future of work, disruptive technology scenarios..etc.
Video
Aside from some video examples in the Speaking Engagements section, this section provides a mix of other video examples, such as being interviewed online or at industry events, conducting interviews, moderating, and some early days TV interviews.
